Guides
How to tell whether a website was made by AI or by people, based on what we learned building and testing Bot or Built.
How to Tell if a Website Is AI-Generated: 12 Signs to Check
The signs that reveal an AI-generated website, from builder fingerprints in the code to publishing patterns, plus the popular tells that don't hold up.
How to Tell if a Website Was Built with Lovable
Quick and technical ways to spot a Lovable-built site: the badge, lovable.app hosting, lovable-uploads paths, data-lov-id attributes, and what doesn't count as proof.
How to Spot a Website Built with Durable
How to recognize a site made with the Durable AI website builder: durable.site hosting, cdn.durable.com images in the code, and the softer signs of a generated small-business site.
Wix, Framer, Squarespace and More: How to Tell if a Site Was Made with an AI Builder
How to identify which website builder a site uses in under a minute, why the code can't reveal whether its AI mode was used, and the content signs that can.
What Website Builder Is This Site Using? 5 Quick Checks
Find out which platform any website runs on in a minute: footer, address, page source, response headers and standard files, plus a cheat sheet of fingerprints for WordPress, Shopify, Wix, Squarespace, Webflow and more.
AI Content Farms: What They Are and How to Spot One
NewsGuard now tracks thousands of AI content farms. How they make money, how they changed from 2023 to 2026, the checks that still expose them, and why automated detectors struggle.
How to Tell if an Article Was Written by AI (and Why Word Lists Don't Work)
We measured the popular AI writing tells on real websites. Word lists, em dashes and sentence rhythm mostly failed. What we found, why AI detectors struggle, and the editor's checks that work better.
Does Google Penalize AI Content? What the Guidelines Actually Say
Google doesn't penalize content for being AI-written, but its 2024 spam policies on scaled content, expired domains and site reputation hit AI content farms hard. What the rules say and what they mean in practice.
Buying a Website? How to Check It Isn't an AI Content Farm
A due-diligence checklist for website buyers: how to check how a site was built, its domain history, traffic around Google updates, publishing pace, authors and content quality before you pay.
We Checked 100 Websites for AI: What We Found
We tested Bot or Built on 100 real sites: AI builder sites, AI content farms from press investigations and long-running human sites. What worked, what failed, and what we changed.
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